Slideshare marketing for your blog is something every site admin can easily do.
So why not do it?
Why should you use this high domain authority “slides”, or presentation, document site for what I like to call Slideshare marketing your blog?
It’s now owned by LinkedIn and helps to round out their Web 2.0 presence.
This is a go to source for web presentations, and it has social commenting capability and provides social signals to Google.
Say what? Yes. That’s what… and that’s not all.
It just makes sense to engage in Slideshare marketing for your blog because Slideshare.net is a high Domain Authority site that is well traveled, and having your material up there means that your content is more easily reached via keyword searches since that site will ALWAYS outrank your site, and with the ability to embed links from pages 4 on in your slides, you can have those people click back to your site and discover more of your work.
You won’t get backlinks, as all links nowadays seem nofollow, but you can get traffic and also whether the links are nofollow or not, they ARE live links and do contribute to your overall natural link profile, which is a good thing.
Remember, Slideshare marketing is just that – you are marketing to that audience, AND you get the benefit of YOUR MATERIAL and keywords taking advantage of that site’s high authority in the search engines, so if they find you through the sites that will naturally rank better, rather than not finding you at all, which is the better option? That’s a rhetorical question since it’s so obvious, but still a question worth writing for consideration.
Using Slideshare and PDFY.net to get indexed and traffic to your blog is a great strategy to employ because it catches two birds work one stone. On the one hand you get possibly indexed quicker in the big search engines because you’re using a high authority site to point back to yours, and you’re also going to rank your own content on that authority site which will bring users from that site to yours as well as put your content higher in the search engine results since Slideshare will always rank better for your keywords than your site will rank for them.
This is an easy process.
This is a form of off page SEO that you can perform for your blog posts.
First, obviously, you write and publish your blog post. You definitely want it published on your site first. Ideally wait a free days to a week or so. After this period of cementing your site as the first source of this info, submit the URL of the post into the PDFY converter and out will pop a PDF file that you can download to your computer.
Simply go to Slideshare and upload the file, fix the title and add a nice description with your keyword, then add keyword tags.
Slideshare doesn’t allow links on the first three pages of slides, so only text links after that will be picked up.
That’s it. You’re done.
Your Slideshare of the blog post can be found on Slideshare and downloaded. The links in the slide are live, so people can click out onto your site.
Now that’s admittedly the lazy way. You’re just creating a copy of your blog post and posting it within Slideshare, and none of the first 3 page links are live. Slideshare used to have all live links when I started using it this way, but at some point they changed that policy, probably due to Google bullying, or something like that.
If you want to go all out and have the time, create an actual slide presentation and put your carefully crafted text link dead center of page 3.
Either way, even if the HTML to PDF conversion doesn’t pick up the actual blog post link, which would invalidate the indexing portion for that post, you will get any links back to your site that are after page three. If you hyperlink to your own site within your posts, those links will be picked up.
So, here we have a novel way to increase traffic to a target site, using the higher domain authority of Slideshare marketing to index keywords and articles, and possibly drive Slideshare users and web searchers who find the content via Google to Slideshare and then can follow the links back to your site. There also exists the possibility of live links pointing back to your domain, which always helps your link profile, as mentioned above. I’m repeating this thought since it’s worth driving home.
Just make sure that your PDF conversion tool preserves hyperlinks within the source document! I used to use HTML to PDF and at some point it stopped saving the links, which caused me now to find another tools (PDFY) that does preserve the links, and I have to go back and reconvert and submit a bunch of blog posts to Slideshare.
Tools change over time, and it’s a drag to keep up with the changes, but it’s something you have to do.
Slideshare is no game changer. It won’t do for you what Pinterest will, but at the same time it’s something that doesn’t take much time and you’d be foolish to ignore it. They have a large user base, wads of domain authority, and provide live linking.
It’s a social site that matters and it’s integrated with LinkedIn, another heavy duty career focused social site.
What’s really not to love here?
So go out and get some Slideshare marketing love for your beleaguered blog.
It might thank you someday.