Musings on the Pulp Fiction Wallet

I was recently going back and forth with another internet marketer in a private forum hosted by our mutual sponsor, and he’s a bad mofo.

You know, a bad mothaf*cka.

I hope that kind of language doesn’t make you recoil, but I’m no nonsense and I tell it like it is. I don’t go out of my way to be lewd or rude, but I am uncensored and it’s all out on the table with me. What you see is what you get.

So, I was doin the internet rap with this dude on something internet marketing related, and I got to thinking about him, and he reminded me about the Pulp Fiction wallet.

This guy can send something to his list and make a few grand, pretty much whenever he wants to. He’s real cavalier with everything and it seems like nothing bothers this guy.

You know something, though? He’s honest. Yup. He leaves it all out there and he doesn’t care if prospects buy from him or not, join him or not.

Why? Because he’s smart and he knows something crucial.

You can’t please everyone or appeal to everyone. But, you WILL appeal to enough people. That’s key.

Just like Jules in Pulp Fiction, my fellow internet marketer is brutally honest and he’s the kind of guy who can surprise you, just like Jules, who you thought was gonna blow away the guy who was robbing the diner, but instead he tells him to open the Pulp Fiction wallet and take some money out.

The Pulp Fiction Wallet as a Surreal Reminder

Just as the character of Jules surprised everyone by not killing those diner crooks, and also by leaving his life of crime to walk the Earth, like Caine in Kung Fu, sometimes real people surprise you. My internet marketing friend didn’t surprise me, because like I said, he’s a cocky sum beeyatch, but he reminded me of something that I knew but many don’t realize and, either way, it’s easy to forget if you’re not careful as a hooker near the police station.

As with many things in life, but especially true when you are marketing online, you choose your niche of people and within that niche you have all sorts of personality types. Now while you may appeal to many different people, don’t sweat it that you won’t appeal to everyone. I’m sure that some stuffed shirts already clicked off this page because I’m too casual or not serious enough for them. Off color language doesn’t offend me and at times it helps to underscore a point or idea.

I don’t dress in a suit and I’m not gonna write in perfect prose, all the time.

I can if I want to. I’m an educated guy. University educated, even.

People are funny and finicky. I’ve been in Empower Network live hangouts and seen people complain about the language that Dave Wood chooses to use when addressing people. He gets into that persona of calling people wussies if they don’t do this or that, and it’s pretty entertaining. The guy does stuff his way and he’s not making any apologies for that. I LIKE that. That’s one of the things that drew me to Empower Network. Do you think that he cares one bit that there are people who don’t like his style? No way. Trust me, he doesn’t lose any sleep over it.

Find your style. Be yourself. Don’t try to be a Dave Wood if you’re not. Don’t try to be like me if you’re not. Don’t try to be anyone you aren’t.

Call on your inner Jules and march to the beat of your own drummer, carrying your Pulp Fiction wallet in your back pocket, confident that you’ll rise to any occasion that your marketing calls for.

Maybe you want to actually buy a wallet like that to remind yourself of these things?

Okay, maybe not.

So here’s another story that can illustrate this.

I was trolling some FaceBook groups dedicated to business opportunities and such. Many people list their opportunities there. I personally think that these groups are a huge waste of time for most big ticket marketers as they are filled with tire kickers and cheapskates who want handouts. So some woman posts there and invites marketers to list their opportunities there in reply to her comment so she can “consider” them. You had to see all the pathetic me too marketers literally tripping over themselves to list their opportunities, probably praying that she’d choose them. It was so pathetic that I had to answer this woman. I got out my swagger, and just like those who carry the Pulp Fiction wallet, I told her that I wouldn’t consider her for my opportunities or products if she was the last person around because listing in that fashion was just the ultimate in laziness, that she felt she has to have people come to her and answer her little comment thread so she can pick through them. I wouldn’t want her on my team. Who needs people like her?

Do you see what I mean here?

Was I worried that I wouldn’t or couldn’t appeal to her? Would I waste my time competing with other me too marketers on a FaceBook comment thread? WHY would I do that when I could be building traffic sucking blogs and running solo ads with mass appeal which will draw in prequalified leads?

Don’t beg for scraps. You’re too good for that.Be like Jules, that badass dude with the Bad Motherfucker wallet. Be the holder of the bad mother wallet and do things not just the right way but also your way, in your own style, and don’t worry that you won’t appeal to everyone out there.

Just like in offline network marketing and sales, you can’t sell to everyone. Ask a salesman how many people who walk through the doors of their business or employer actually become buyers. You have to let that rejection roll off you like water off a duck. Besides, sometimes they come back and buy later. In internet marketing you don’t even know a fraction of that rejection anyway, because you never really experience it. (let your website worry about it)

I hope ya remember all this as you build your best online business presence and be unique, be slick, and be you.

I wouldn’t tell it to ya any other way but straight up and honest. It’s the only way to be.

When you’re ready to do this no holds barred, get over to my partner page. Stat.

Tom Connelly